Welcome back to The Beauty Inside-Out Beautician and The Better Fly Series. This is the sixth blog of the series. In the last blog, we looked at the possibility of partnerships as being wings. We also briefly identified the difference between our wings and wheels. Today we look at our wing span. In business, a properly laid partnership should create an evident cross-section within a particular market that produces aerodynamic force. In flying, to create a lift, there must be an aerofoil. An aerofoil occurs when a cross-sectional shape of wing produces aerodynamic force. The lift is usually the result of the angle of attack and shape of the airfoil. As I was considering the subject, I thought, “what if the angle of attack is a shape?” What if creating partnerships were not a haphazard process of meetings or run-ins, but were approached with this in mind? Just consider. If we could graph the competitors in any given industry in terms of size of market an