Welcome back to The Beauty Inside-Out Beautician and The
Better Fly Series. This is the sixth
blog of the series. In the last blog, we
looked at the possibility of partnerships as being wings. We also briefly identified the difference
between our wings and wheels. Today we
look at our wing span.
In business, a properly laid partnership should create an evident
cross-section within a particular market that produces aerodynamic force. In flying, to create a lift, there must be an
aerofoil. An aerofoil occurs when a
cross-sectional shape of wing produces aerodynamic force. The lift is usually the result of the angle
of attack and shape of the airfoil. As I
was considering the subject, I thought, “what if the angle of attack is a shape?”
What if creating partnerships were not a haphazard process
of meetings or run-ins, but were approached with this in mind? Just consider. If we could graph the competitors in any
given industry in terms of size of market and the level of specialization, then
we could easily identify where we could possibly create one of these
aerofoils. And perhaps this approach is
already in existence, but do we as entrepreneurs and small business owners ever
take such an approach? Many times in our
attempt to be like the establishments we admire, we often fail to recognize
that these companies are many times open to capturing other segments of the
market. If we could ever find and stand
on what makes us unique, perhaps we could be of such help to our favorite
brands.
As we plot our course and build our wings, let’s begin to
look at how to create a positive aerodynamic result. Imagine the graph I proposed for a moment. On the horizontal, we have levels of specialization
and on the vertical we have the competitors listed by size or share of market. If we could consider ourselves as a
challenger or a new entry to the market, then we could ask the question of
where we want to be within the graph.
And what if our plan of attack was either, diagonal, strait, or
circular? What if we’re not trying to
beat out all the competitors, but wanted to land within a specific category and
its related market share? What if we
didn’t want any of the corners of the market, but wanted to target the very
middle? Now, what if we decide to compete
on all levels? Would our angle of attack
take a specific shape? And where in this
scheme of things could we erect a possible partnership?
These are the questions to consider as we not only attempt
to take off, but as we decide to SOAR.
Coming up in the series, we look at traffic controls. Thank you for following The Betterfly Series,
visit the blog for past series posts.
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