Welcome back to The Better Fly Blog Series. It's Business. It's Spiritual. It's Heart. And it's also Soul. How could you not be better! I'm enjoying writing this series and learning as I go, and I hope you're enjoying it too. This is the third blog of the series. Today we look at genus; a group or class of things that have common characteristics and can be divided into subordinate kinds. In terms of groups, genus falls in between family and species. But how does this bring us to our next meal in this series? Today we look at competition. It's a vital part of constructing a business plan. We've all heard the question, "Who's your competition?" or "Have you identified your competitors?" Usually, to answer this question, most entrepreneurs or business start ups look in the market place for other businesses that appear to be doing the same things they hope to do. This is not a bad approach, but what if I tell you that