If you picked up the 1st Key Give-A-Way featured in our October Blog-Mag, then you may have noticed the use of the word DNA. We'll like to take it up a notch, and tie it all together. Let's use the term "IP" because I want you to think of your Brand Story in a coded kind of a way. Yes, much like DNA but "I" for Ivory and "P" for Porcelain. When you join an upcoming workshop you'll learn how to discover your IP. Today, as we move along with our Launch Week, we'll define Brand Story as Key Give-A-Way #4. To do that we Flashback to a square from our Introductory Workshop of LLO "The 5 Keys to LLO". A Brand Story is not what you know about yourself or your life, but the parts of yourself and your life that support your business and/or brand. Ask yourself these questions from last year's workshop.. 1. What's the story? 2. How do I present the story? 3. When does the story evolve?
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